GRITMANN, a Filipino-owned men’s personal care brand under GRITMANN ENTERPRISES CORPORATION, is preparing to make its public market debut on November 17, 2026, at the Legacy Series 1 professional boxing event at Elite Sports Bar & Karaoke along Roxas Boulevard, Pasay City.
Guided by its philosophy, “Redefining Men’s Care,” GRITMANN aims to encourage a fresh perspective on men’s personal hygiene by bringing greater attention to intimate care as an essential part of everyday grooming, freshness, and confidence.
Led by Chairman Maan Pintado and President and CEO Nicole Marable Tanyag, the women-led company brings a distinctive entrepreneurial perspective to the men’s grooming industry.
The brand introduces its debut product, GRITMANN Ultra-Clean Masculine Wash, a specially formulated external intimate cleansing wash for men featuring a refreshing cooling sensation and masculine fragrance, with a suggested retail price of ₱179.75 per 100 mL bottle.
Through its upcoming public appearance, GRITMANN marks the beginning of its journey to make specialized men’s personal care more accessible to Filipino consumers while promoting a culture of everyday hygiene and self-care.
CAVITE, PHILIPPINES — November 14, 2026 — As conversations around men’s grooming continue to expand beyond traditional essentials, Filipino-owned personal care brand GRITMANN is entering the market with a clear vision: to redefine how men approach everyday hygiene, self-care, and confidence.
Operating under GRITMANN ENTERPRISES CORPORATION, the brand is built on the philosophy “Redefining Men’s Care,” encouraging men to recognize intimate hygiene as an important part of their daily personal care routines.
Redefining Men’s Care: More Than Just Clean
For GRITMANN, personal care is about more than looking presentable. It is also about feeling fresh, comfortable, and confident throughout the day.
While conventional men’s grooming often emphasizes hairstyling, skincare, and fragrance, intimate hygiene remains a subject that receives comparatively less attention in everyday grooming conversations.
GRITMANN aims to help change that perspective by introducing a specialized cleansing product designed with men’s personal hygiene needs in mind.
Its debut product, GRITMANN Ultra-Clean Masculine Wash (Cool Defense), is formulated for external intimate cleansing, offering a refreshing cooling sensation and a distinctive masculine fragrance.
Available in a 100 mL bottle with a suggested retail price of ₱179.75, the product reflects the brand’s goal of making specialized personal care more accessible while maintaining a premium brand experience.
Through its approach, GRITMANN seeks to position intimate hygiene not as a luxury or an afterthought, but as a practical part of modern men’s everyday grooming.
The Women Behind GRITMANN: A Different Perspective on Men’s Grooming
Behind GRITMANN is a women-led leadership team bringing a distinct entrepreneurial perspective into the men’s personal care market.
The company is led by Maan Pintado, Chairman, and Nicole Marable Tanyag, President and Chief Executive Officer, who are working together to establish GRITMANN as an emerging Filipino personal care brand.
Their vision extends beyond introducing another grooming product. Through GRITMANN, they aim to encourage greater awareness of men’s personal hygiene while creating a brand that emphasizes confidence, self-respect, and intentional everyday care.
For the leadership team, entering the men’s grooming industry represents an opportunity to contribute a fresh perspective to a category traditionally associated with conventional masculine products and messaging.
By combining thoughtful branding, specialized product development, and a commitment to accessibility, GRITMANN seeks to build a recognizable identity in the Philippine personal care market.
GRITMANN to Make Its First Public Market Appearance on November 17
Marking a significant milestone in its early journey, GRITMANN will make its first public market appearance on Tuesday, November 17, 2026, during the Legacy Series 1 professional boxing event at Elite Sports Bar & Karaoke along Roxas Boulevard, Pasay City.
As one of the event’s sponsors, GRITMANN will establish a promotional booth operating from 11:00 AM to 7:00 PM, giving attendees the opportunity to discover the brand, learn more about its debut product, and interact with its representatives.
The event will serve as an introduction to GRITMANN’s identity and philosophy, creating an opportunity to connect with potential consumers and introduce the brand to a wider audience.
Beyond its initial public appearance, GRITMANN is preparing to expand its reach through digital platforms and online shopping channels, including TikTok Shop, Shopee, Lazada, and its official website.
A New Chapter in Filipino Men’s Personal Care
As GRITMANN prepares to enter the Philippine market, the company aims to contribute to a more open and practical conversation around men’s hygiene and self-care.
Through its debut product and future brand initiatives, GRITMANN seeks to encourage men to embrace personal hygiene as a normal, consistent, and valuable part of their lifestyle.
With its distinctive positioning, women-led leadership, and upcoming public debut, GRITMANN begins its journey guided by a simple message:
MORE THAN JUST CLEAN.
A new approach to men’s personal care. Designed for everyday freshness and confidence.
GRITMANN — Redefining Men’s Care.
This press release has also been published on VRITIMES
